Lexus & Toyota Indiana
"Driving innovation forward with seamless production line-off event support"
Toyota Motor Manufacturing Indiana (TMMI), located in Princeton, Indiana, is a cornerstone of Toyota’s North American operations. The plant employs over 7,500 team members and specializes in producing top models, including the Toyota Sienna, Highlander, Grand Highlander, and Lexus TX—the first Lexus SUV manufactured in the United States. Under the leadership of President Leah Curry, TMMI has become known for its commitment to quality, innovation, and operational excellence.
At MSI Productions, we have proudly partnered with TMMI to produce several full turnkey production line-off events. These ceremonies celebrate the completion and inaugural rollout of new vehicle models, recognizing the hard work of the plant’s team and marking key milestones for Toyota. In 2023, we were honored to support the Grand Highlander and Lexus TX line-off events, showcasing the introduction of these groundbreaking vehicles to the market.
Our services encompass every aspect of live production, including audio, video, lighting, and scenic design, ensuring that these significant occasions are flawless and impactful. By creating immersive, high-quality experiences, we help TMMI highlight the craftsmanship, innovation, and teamwork that go into every vehicle. Our collaboration with TMMI reinforces our dedication to producing events that reflect the prestige of globally renowned brands while celebrating the achievements of their teams.